ABOUT

A small Malaysian brand, doing two things properly.

A scalp tonic and a daily chewable. That's the whole range — and four decisions we made differently from almost everyone else in this category.

  • What separates us


    The Tonic is built around a synthesised peptide — the kind of active you'd expect in a face serum rather than a scalp product. HRE+ is a chewable rather than a capsule, so the gelatin question never arises. 
  • What's in it


    Every ingredient in both products, in order, on the product pages — including the ones most brands leave out of their marketing. If something's in there, you can read it before you buy rather than after.

  • Where it's made


    Both products are manufactured in Malaysia, in certified facilities. Made in the tropics, for the tropics — heat, humidity and the kind of scalp conditions most hair care is designed nowhere near.
  • Who's behind it


    A very small Malaysian team — small enough that when you email us, a person reads it rather than a queue. We'd rather answer twenty people properly than automate a thousand.
CERTIFICATIONS

The paperwork.

HRE+ is JAKIM Halal certified under MS 1500:2019, both formulas. HRE Tonic is a cosmetic product notified with the Ministry of Health Malaysia.